Now is the time!
It is getting to the end of the year and that usually means most businesses are slower but that is the perfect time to get your marketing on while your business is slow. Yes, I focus on marketing mainly during the months of November and December. Here are a few things I do for marketing each year to keep my business grow!
Every year I get the most business from social media. Specifically, Instagram. Occasionally, Facebook or SnapChat. Depending on the age group of your target demographic will depend on what platform is mostly popular for marketing. Twitter is a platform I have heard a ton of people get business from, however, I haven’t used it as much. During your downtime do some research on the what platforms work best for your demographic you are targeting and really get on it. In the beginning of using Instagram for business I spent so much time posting, following, engaging, and DMing people I thought might want my service. Pick a platform and really get to growing your presence online.
Instagram– Great for people 35 and under.
Facebook– Mostly 25+. A lot of people 40+ utilizes this platform.
Twitter– People under 25 mostly and celebrities.
Pinterest– I would say a bunch of different people use this platform but it’s mostly for direct content. If you offer a in person service of some sort I would say this isn’t the best because it is hard to location target your audience. However, if you sell something or have a blog Pinterest is great.
Now referrals come with time. The more people know you do whatever it is that you do and the more you stay on top of their mind the better. Usually, the rule of thumb is each person will tell 5 people about you if they were happy with your service or product. As far as marketing to get more referrals, make sure you are rewarding people who send you business. I always try to ask new clients how they heard about me. If I see a trend of the same person continuously sending me clients. I am going to of course reach out to thank them personally each time but also offer some kind of gift. At the end of the year if you have someone who sent you a lot of business send them a holiday card and a small gift card. People like to be appreciated! Add bonus+ if you have clients who you know are super happy with your service or product ask them for a short testimonial. Use that testimonial for your website, marketing flyers, or to post on social media. If you can get them to post their testimonial about your business on their social media platforms this is a win for you. You are not looking like a Rockstar to a whole set of new people. (Make sure they tag you!)
Now in real estate especially apartments people are moving frequently. This isn’t the case for some businesses. I do my best to nurture my past clients, so they become repeat business. At the end of every year I send hand written cards to everyone who I worked with. I know hand written cards take time and most people throw them away anyway, but it is so much more of a gesture then just sending an email. Try and send a card or small gift to all your clients you worked with at the end of each year. Linked below are some super cute cards from Amazon!
Face to Face Interactions
This is my least profitable form of marketing. I am not a in your face person. I will not ask everyone I know in every conversation for business. This isn’t my personality. If you are like me, you can still be subtle with your marketing. Every year I try and order marketing material I can give away or wear. I always have either baseball hats or tank tops I wear to the gym. This has gotten me a lot of business just by people asking about my shirt or hat. At the end of the year plan in your budget to spend some money on marketing material you can wear or give away. If you can only afford one shirt w that shirt everywhere! You will be free marketing for yourself everywhere you wear that shirt. No shame in your game!
Plan a free event
Plan a networking event with another business owner or reps in our industry and collect an email list of RSVPs to build your database. This could mean a casual happy hour or educational seminar on your services. Get sponsors from the industry to help pay for the event.
Start one! Build an online presence and create an email signup to build your database. You will want to be informative about a subject. People will follow you if you are bringing them information.
Restaurants + Bartenders
Going out to eat? Leave your business card in every single bill you pay when you are out and about.
Use meetup.com to find networking events. When choosing networking events to attend do not pick the real estate ones as it will be a bunch of realtors. Pick an event that is specific to a topic. This should lower the chances of being in a room full of other realtors. The key to networking events is to pick one event and attend on a regular basis. You will begin to see familiar faces and build relationships.
Sponsor an event
Local Events, bridal shows, trade shows, PTA meetings, college alumni events, 5k runs, golf tournaments, etc. Anytime you see an event in your area you can bet they allow sponsors.
Connect with others in your industry. This can mean vendors, on-site leasing teams, on-site new home sales teams, and other realtors in different areas. The more people you know in your industry the more people who can refer you business if the client needs something they can not offer.
Donate your time
If you pick a cause or organization, you are passionate about and pick a day to volunteer monthly you will begin to meet people and build relationships.
Once you get built up a database of emails use sites like mailchimp to email blast your clients monthly. Send them seasonal recipes, events happening in their area, etc, Keep communication with present and past clients without being salesy.
Join an organization
Join a group like Junior league, your local chamber of commerce, your child’s PTA, etc. The more groups you are apart of the more people you meet.
Contact your church to see if they have any upcoming events your can sponsor. Some churches have places you can place ads. Churches are a great place to get involved in to meet people. If you can get plugged in through your church often times people have a church family before moving to an area. Some churches are apart of groups that help battered women or families in financial crisis. Offer to help those people find temporary apartments. The more you are willing do for others the better chance you will receive referrals.
Send handwritten cards with your business card included to people you know, repeat clients, or complete strangers. Ask for business.
Use public records
There are many ways to use public records to send out mailers to people in your areas. Their form of marketing can be costly as it is proven you must send flyers to the same people at least 5 times for them to take notice. Most flyers get thrown away.
Partner with businesses
Do you know any business owners? See who you can partner with to agree to promote each other’s businesses. Refer each other clients, host an event with one another, etc.
Use the internet
Google, Pinterest, and YouTube are great tools to get information from. Use these search engines to look up creative marketing ideas.
Set out your budget for marketing for the next year. If there are events you know happen every year make out a budget for all the events, you’d like to sponsor. Nothing is better than being prepared with a plan at the beginning of each year!
The key is to pick 3 marketing ideas and focus! Do not overwhelm yourself with trying to do too many things at once. Pick a few ideas and dominate them. The more people you know the more business! You should be spending these last couple months of the year marketing your business for 2019. I hope some of these marketing tips you find useful while you are planning for a more profitable year. Comment below what you’d like to hear from me next!